What is Fashion Revolution?
Fashion Revolution is a global movement of people from all around the world who want to make the fashion industry work. They are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers and fashion lovers. They believe in a fashion industry that values people, the environment, creativity and profit in equal measure.
Fashion Revolution strives to be action-oriented and solution focused. Rather than making people feel guilty, they focus on helping people to recognise that they have the power to do something to make a positive change. They want to show that change is possible and encourage those who are on a journey to create a more ethical and sustainable future for fashion.
They unite people and organisations to work together towards radically changing the way our clothes are sourced, produced and consumed, so that our clothing is made in a safe, clean and fair way. They believe that collaborating across the whole value chain — from farmer to consumer — is the only way to transform the industry.
Fashion Revolution Week
Fashion Revolution Week is our #whomademyclothes campaign in April, which falls on the anniversary of the Rana Plaza factory collapse, which killed 1138 people and injured many more on 24th April 2013. That is the day Fashion Revolution was born. During this week, brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in their supply chain.
It’s a social enterprise
Fashion Revolution is set up as a social enterprise (Community Interest Company no: 8988812) in the UK and is funded by income from foundations, government grants, commercial organisations and donations from individuals. A percentage of the ticket sales from the fitness classes at the ‘Who made my Activewear?’ event will be donated to Fashion Revolution.
You can find out more about how they’re funded here.